Troy Elevating Voice of the Customer to Drive Product Strategy and Adoption

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The Situation

Elevating Voice of the Customer to Drive Product Strategy and Adoption Voice of the Customer (VoC) Research for New Product and Feature Launches

The Challenge

The client needed to boost participation in UX research, gather actionable insights across the product lifecycle, and give customers a platform to share feedback, understand the roadmap, and exchange best practices.

Troy Consulting’s Action & Approach

We delivered an integrated research program combining qualitative VoC sessions and quantitative studies to inform product decisions. Our team:

  • Conducted research, interviews, and at-scale data analysis
  • Partnered with product, design, and engineering teams to align insights with roadmap goals
  • Identified adoption blockers and usage patterns to support feature refinement and prioritization

Results:

  • Comprehensive Insights: Unified qualitative + quantitative data provided a 360° view of customer needs
  • Improved UX & Adoption: Research directly shaped product
  • Decisions and drove measurable improvements
  • Higher Engagement: Increased participation in feedback sessions and empowered customers to influence the roadmap
  • User-Centric Culture: Helped foster a culture where customer feedback directly influenced product strategy, building internal momentum for VoC-led decision-making.

Some of the Clients

What Other Say

Troy Consulting brought deep expertise and a hands-on approach, embedding with our team to help deliver one of our most complex transformation initiatives.
Director of Enterprise Transformation,
Troy’s AI sessions revealed real ways to integrate AI into our operations backed by a clear, actionable roadmap and grounded in practical execution.
VP of Innovation Strategy,
Global Software Company
At Troy, I do meaningful work with world-class clients, backed by a team that values collaboration, diversity, and growth leadership truly invests in us.
Senior Consultant,
Troy Consulting

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