Troy Strengthens Brand Presence via Communications, Events, and Award Recognition

A research-focused team lacked a dedicated communications lead and needed a unified strategy to raise their internal and external visibility.

Without centralized communications, the team lacked consistent messaging and struggled to gain recognition, drive engagement, and amplify impact.

Troy developed and executed a comprehensive communications strategy, including:

• Planning and submitting award nominations aligned to team milestones and research
• Coordinating participation in major live events and speaking opportunities
• Publishing thought leadership across multiple platforms
• Developing internal communications to build brand awareness and engagement
• Streamlining content workflows across teams for better message consistency
• Establishing editorial calendars and reporting dashboards for leadership

• Secured 10 speaking engagements, 8 published articles, and 3 major awards
• Strengthened brand alignment across internal channels and leadership messaging
• Elevated the team’s position as a thought leader in research excellence
• Improved internal engagement through regular content cadence and visibility
• Enabled sustainable communications operations through defined processes and tools