Elevating Voice of the Customer to Drive Product Strategy and Adoption Voice of the Customer (VoC) Research for New Product and Feature Launches.
- Qualitative and quantitative user research
- Stakeholder interviews and journey mapping
- Usability testing and behavioral observation
- Personas, user flows, and interaction modeling
- Research-informed strategy and experience recommendations
- Synthesis workshops and insights reporting
- Embedded Research Capability: We place researchers within your teams, not outside them
- Aligned With Strategy: Research doesn’t sit in a silo we tie insights to business goals, adoption, and delivery
- Trusted by Enterprise & Public Sector: We support mission-critical digital programs with user-centered evidence
- Flexible Engagements: From early discovery to in-flight usability testing, we meet teams where they are
Explore a few examples of how our services have made a measurable impact.
Project Case Study
Troy Elevating Voice of the Customer to Drive Product Strategy and Adoption
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Some of the Clients
What Other Say
Troy Consulting brought deep expertise and a hands-on approach, embedding with our team to help deliver one of our most complex transformation initiatives.
Director of Enterprise Transformation,
Troy’s AI sessions revealed real ways to integrate AI into our operations backed by a clear, actionable roadmap and grounded in practical execution.
VP of Innovation Strategy,
Global Software Company
Global Software Company
At Troy, I do meaningful work with world-class clients, backed by a team that values collaboration, diversity, and growth leadership truly invests in us.
Senior Consultant,
Troy Consulting
Troy Consulting
Our team brings the strategy, tech, and talent to move it forward. Let’s connect and make real progress together.
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